About Us
Independent financial advice in Bedfordshire


Welcome to our website
Our website aims to tell you about us and how we can help you.
We provide independent financial advice over a comprehensive range, including:
- Investments & Savings
- Wealth Management
- Inheritance Tax Planning
- Pensions
- Retirement Planning
- Life Insurance
- Protection Products
- Mortgages
- Building Insurance
- Contents Insurance
Before becoming a financial adviser in 1995, our principal held a senior position in branch banking, and so within Ash Tree Financial Services we have wide experience in all areas of financial planning.
We offer a friendly and professional service and are proud of the reputation we have built up with our clients in Bedfordshire and beyond.
Ash Tree Financial Services is an appointed representative of Lighthouse Advisory Services Limited, which is authorised and regulated by the Financial Services Authority.
The services offered on this website are for UK residents over the age of 18
We are independent financial advisers, with no tie to any product provider. This means that the advice we provide is totally unbiased; we work for you, not the insurance companies and mortgage lenders. Recommendations are made after we have considered what is available across the market.
How do we work?
We aim to provide advice and make financial arrangements for our clients that are right for them personally. Therefore, we will ensure that we are fully aware of your circumstances, objectives and aspirations before making any recommendations. We achieve this by having an initial face to face discussion, when you can tell us about your needs and priorities and we can learn about your personal and financial circumstances. This and any subsequent meetings can be held at your home, our office or any other venue that you find to be convenient.
How can we help you?
Our services will help you to:
- Identify & work towards your financial objectives
- Organise your finances and make the most of your assets
- Provide for your dependants
- Provide for your retirement
- Build up capital and manage your investments
- Finance property purchase and other borrowing needs in the most suitable way
- Reduce your tax liabilities
What will it cost?
We take great care to treat our clients fairly in all aspects of our business and this applies very much to how we charge for the work we do. You will incur no cost for the first appointment, which will place you under no obligation of any sort. The purpose is for us both to get to know each other and for you to feel happy that you want to deal with us.
If you do ask us to act for you, as a result of our initial discussions, we will agree the basis of our future remuneration, before you are committed in any way. You will have a choice of how payment is to be made:
1. Commission from the provider of any financial product that you take on our advice.
or
2. A fee paid by you
or
3. A combination of both
Many people find it more convenient if we are paid by commission alone, as this avoids an immediate cost to them. However, payment of a direct fee means that no amount is deducted from an investment or added to any premium, to cover our costs. Therefore, we recommend this course, whenever it best meets our clients' circumstances.
Whichever method you choose, you will receive the same level of unbiased advice and we will make you aware of the cost, before you commit to the transaction.
Please contact us for further information on how we can be of help to you. We look forward to hearing from you.
How to contact us:
By Post: Ash Tree House, 48 Sutton Mill Road, Potton, Bedfordshire, SG19 2QB
Telephone: 01767 262 760 or 0845 868 139 (local rate)
Email: info@ashtree.uk.com
Or please use one of the online enquiry forms.